Truly Colours

As a part of a mission to inspire self-expression and share unique flavours of all kinds, Truly Hard Seltzer is using what they have at their disposal, their bright, flavourful fruit to create Truly Colours, a line of paints made with their fruit’s natural pigments and made for emerging Canadian artists.

This collection of six, custom paints were made by collaborating with a with local boutique paint manufacturer, The Toronto Ink Company.
Once finished, the six paints were packed in a tubes and held in a canvas box for the artists to make their own. The paints were donated to artists through the Vancouver Visual Art Foundation, with each recipient being commissioned and compensated to paint an original piece of art.

These pieces were then featured in an expansive digital gallery, as well as part of a live art event hosted by Secret Walls, all in an effort to use Truly’s natural flavour, platform, and reach to amplify the exposure of Canadian creatives, who in turn give life more flavour with their art.

Client: Truly Hard Seltzer - Boston Beer Company
Agency: Arrivals + Departures