Oxy Acne Care

It was in all our bathrooms and on all our faces growing up. OXY was our go-to acne fighter. But now the challenge was bigger than a prominent pimple on prom night. It was to reintroduce OXY as an effective, empowering acne-care brand to a new generation who had been turning to trendier skin care start-ups.

We not only designed new packaging across several sku’s
for Canada, USA and LATAM—we built a bold, colourful visual language from logo to tagline, photography to campaign, inspired by Gen Z’s love of nostalgia and self-expression. Showing up to position OXY as the proven solution to acne,
back-ne, butt-ne and more.

Client: Oxy
Agency: Arrivals + Departures