Consonant
Skin+Care

Consonant skincare has been redefining how people care for their skin for over a decade, to show the world that great skin is about more than just great skincare products.

We were tasked to bring the the Consonant belief to life—that
to discover your best skin, you must go beyond the bottle.
We created a simple three step practice to build a skincare regimen, CLEANSE. TREAT. PROTECT.

Along with the consonant products, wellness practices that deliver holistic benefits were essential on every piece of communication.

We created the visual identity and brand design system, to the website and social platforms, bags, POS, templates and more.

Built on two fundamentals—Skin + Care, we refreshed the brand to make it appeal to a wider audience by making self care simple, easy and accessible.

Agency: Zulu Alpha kilo

Illustration - Jacopo Rosati
Photography - Sophie Sahara