Consonant Skincare

Built on two fundamentals—Skin + Care, Consonant Skincare’s brand was refreshed to make it appeal to a wider audience by making self care simple, easy and accessible.

The task was to bring the the Consonant belief to life—that to discover your best skin, you must go beyond the bottle. A simple three step practice was created to build a skincare regimen, CLEANSE. TREAT. PROTECT. Along with the skincare products, wellness practices that deliver holistic benefits were essential on every piece of communication.

The brand overhaul included the tone of voice, visual identity, design system, website and social platforms, bags, POS, templates and more.

Client: Consonant Skincare
Agency: Zulu Alpha kilo
Illustration: Jacopo Rosati