MS Walk + MS Bike

MS Bike and MS Walk are the largest national fundraising efforts for MSCanada, which offers support to people affected by or living with multiple sclerosis.

The ask was to evolve the visual identities of both these events to be more cohesive with the MS Canada brand. Inspired by the original MS logo, a stencil typeface wordmark that became the connective tissue across all event communications.

Client: MS Canada
Agency: Arrivals + Departures