Design Thinkers Conference
2014
In the summer of 2014, the Association of Registered Graphic Designers (RGD) came to us in search of a theme and fully branded campaign materials for DesignThinkers, a two-day design-centred conference held in Toronto.
The theme “The Awakening” was based on aliens descending upon earth to reprogram the minds of designers and draw
out-of-this-world inspiration. Designers were urged to elevate their minds or be left behind. Posters, books, videos, websites, etc. were all created to convince the industry that only those who attended would be enlightened.
The conference attracted participants from across North America and garnered its highest attendance ever.
Agency: TAXI
Bumpers
Bumpers that were played onstage between each speaker.
‘The Awakening’
A short video to introduce the theme of the
RGD Design thinkers 2014 conference.
The conference
The conference was hosted at this event space for the first time and was a success, drawing more people than previous years.