The P&L Burger

Parts and Labour, a successful Toronto restaurant, was recently voted
as having the best burger in the city. So they gave their award-winning
patty a place of its own – P&L Burger. They were looking for a
new identity that gave a nod to their existing brand.

Much like a good burger, our identity started with the patty.
This circular shape was incorporated into every element from
the logo to the stickers to the take-out bags. We also included
a few references to the look of old burger shacks,
like with our wrapper.

Agency: TAXI

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