In the summer of 2014, the Association of Registered Graphic Designers (RGD) came to us in search of a theme and fully branded campaign materials for DesignThinkers, a two-day design-centred conference held in Toronto.
The theme “The Awakening” was based on aliens descending upon earth to reprogram the minds of designers and draw out-of-this-world inspiration. Designers were urged to elevate their minds or be left behind. Posters, books, videos, websites, etc. were all created to convince the industry that only those who attended would be enlightened.
The conference attracted participants from across North America and garnered its highest attendance ever.